No Longer is Backup and Disaster Recovery Scary
Shortly after joining StorageCraft, I had an epiphany. Back in the mid-2000's backup and disaster recovery was marketed as something very scary. Ads almost invariably showed IT professionals in a panic, pulling out their hair, even screaming because something had gone wrong with their servers. My epiphany was this, what we were selling to managed service providers (MSPs) was exactly the opposite of gloom and doom, it was exhilaration! No longer was a downed server a problem because StorageCraft ShadowProtect could not only backup all of a client's data, but could restore it in just minutes from anywhere no matter what the problem. That meant MSPs could now actually feel exhilarated at the prospect of having business continuity without limits!
I had a lot of fun creating this ad. I did the graphic design as well as wrote the copy. This campaign ran for about a year and was the anchor for all our messaging in web banner ads, tradeshow signage, etc. as well. After this campaign, our partners told us that finally they were seeing us everywhere!