AMM-Vituri Casual Yet Elegant Lifestyle
One of the things we learned as we started focusing on positioning AMM-Vituri as the premier designers of high-end crafting totes, is that women love to show off their children, dogs, significant others, etc. on the outside of their purses, totes, etc. So, we designed photo slots into the face of every tote we made, large or small. Again, instant success.
I served as the creative director for this project and my good friend, Don Lambson, was the art director.