Why You Should Consider PowerQuest
This is an example of my experience designing and writing email campaigns for demand generation. This campaign is a lead nurture campaign that is tied into the StorageCraft marketing automation system with Salesforce and Marketo. It is a series of emails designed initially provide helpful information to the reader, but as the series progresses, it provides more specific gated content that, if requested by the reader, constitutes a sales-qualified lead. The common theme of Ransomware was selected because research conducted with StorageCraft partners indicated that ransomware represented a very serious problem for them. Each email then stated how the StorageCraft suite of backup and disaster recovery software could help them overcome any malware attack.
I designed and wrote these emails with able assistance of Justin Howlett, Art Director.
