CeBit - One of the Largest Trade Shows in the World
One of the most difficult things about designing a trade show booth is to avoid the temptation to make the booth a very large brochure with too much text, bullets, graphics, etc. But, in this case another issue was trying to appeal to many different cultures at the same time. CeBit is one of the largest trade shows in the world held each year in Hanover, Germany. This booth had to appeal to the tastes of technologists from all over the world.
This booth needed to provide a strong branding message with enough information about our product line that it enticed passers-by to stop and talk to our sales people. Again, I served as Creative Director on this project while working with some of the best event people in the business:
- Justin Howlett - Art Director
- Eric Butterfield - Designer
- Edel Meade - Events Manager (EU)