10'x30' Booth Design for Microsoft Worldwide Partner Conference
Trade show booth design is fun, but also challenging because the natural impulse is to make the back drop an 10' x 30' brochure with lots of text, bullet points, graphics, etc.
In reality, a trade show booth is like the cover of a book. It should be graphically exciting so that it entices a passer by to stop and look, and then provide just enough information to get them to want to learn more. That is what we accomplished with this booth which debuted at the Microsoft Worldwide Partner Conference.
Much thanks goes to the great people who contributed to the development of this project. I served as Creative Director on this project with:
- Justin Howlett: Art Director
- Eric Butterfield: Designer
- Bret Dayley: Channel Marketing Director
- April MacKay: Events Manager