Creating a Fresh, New Corporate Brand Identity
This is a project about which I am very proud. It was a major undertaking and was completed in record time, less than six months.
After StorageCraft was acquired by TA Associates in January, 2016 it became very important to show that the company was growing and headed in an upward direction. To help us communicate this, the entire marketing team at StorageCraft began the process of updating our brand image. This included a new website, new brand identity, new color scheme, the works. I directed the MarCom team in the design of a new corporate logo, redesign of all corporate materials, and graphic design of a new website. The results are below:
I worked as the creative director with the very professional help of my MarCom team, Justin Howlett, Art Director, Eric Butterfield, Designer. Stephen Kunz, Videographer. Agency: EKR, Provo, UT.